TRANSPARENT PRICING
Simple Pricing.
No Surprises.
Free
$0
Forever -- no credit card needed
- Profile & truck setup
- Authority intake assistant
- Startup cost calculator
- Demo mode (try all features)
MOST POPULAR
Essential
$49/mo
Every tool to run your business
14-DAY MONEY BACK GUARANTEE
- Receipt scanner (AI-powered)
- Detention tracking & auto-billing
- "Hey Tru Load" voice assistant
- IFTA state tracking & auto-reports
- HOS tracking
- Digital DVIR
- Professional invoicing with auto-follow-up
- Earnings dashboard
- Document vault
- Compliance calendar
- Standard support
Pro
$99/mo
AI-powered earnings optimization
14-DAY MONEY BACK GUARANTEE
- Everything in Essential
- Profitability calculator (on any load)
- Broker Fraud Shield (check any MC)
- Negotiation Coach (AI counter-offers)
- Tax Deduction Maximizer
- Monthly P&L dashboard
- Lumper reimbursement tracker
- CSA score monitor
- Fuel savings engine
- Priority support
Pro Plus
$149/mo
Complete financial suite for your trucking business
14-DAY MONEY BACK GUARANTEE
- Everything in Pro
- Full P&L dashboard (connects to QuickBooks via API)
- Quarterly tax estimates
- Annual tax package
- Priority AI load matching
- Dedicated support representative
What You Are Paying Now vs TRU LOAD
Add up the costs of doing business without TRU LOAD.
Your Current Costs + Losses
- Separate accounting software$30/mo
- IFTA reporting software$50/mo
- Separate invoicing tool$30/mo
- Missed detention pay (avg)$400/mo
- Missed tax deductions (avg)$400/mo
Total Monthly Cost + Losses$910/mo
TRU LOAD Essential
All of the above + more
- AI-powered receipt scanner + auto-categorize
- Detention tracking & auto-billing
- "Hey Tru Load" voice assistant (31 commands)
- IFTA auto-reports from GPS
- Professional invoicing + auto-follow-up
- HOS tracking + Digital DVIR
- Earnings dashboard
- Compliance calendar + document vault
- Tax deduction tracking + per diem
TRU LOAD Essential$49/mo
You save $861/month. That is $10,332/year.
Full Feature Comparison -- Driver Plans
| Feature | Free | Essential $49/mo | Pro $99/mo | Pro Plus $149/mo |
|---|---|---|---|---|
| Profile & truck setup | ||||
| Authority intake assistant | ||||
| Startup cost calculator | ||||
| Demo mode (try all features) | ||||
| Receipt scanner (AI-powered) | ||||
| Detention tracking & auto-billing | ||||
| "Hey Tru Load" voice assistant | ||||
| IFTA state tracking & auto-reports | ||||
| HOS tracking | ||||
| Digital DVIR | ||||
| Professional invoicing + auto-follow-up | ||||
| Earnings dashboard | ||||
| Document vault | ||||
| Compliance calendar | ||||
| Profitability calculator (on any load) | ||||
| Broker Fraud Shield (check any MC) | ||||
| Negotiation Coach (AI counter-offers) | ||||
| Tax Deduction Maximizer | ||||
| Monthly P&L dashboard | ||||
| Lumper reimbursement tracker | ||||
| CSA score monitor | ||||
| Fuel savings engine | ||||
| Full P&L dashboard (connects to QuickBooks via API) | ||||
| Quarterly tax estimates | ||||
| Annual tax package | ||||
| Priority AI load matching | ||||
| Support | Community | Standard | Priority | Dedicated |
Pricing FAQ
Ready to Get Started?
Free forever to start. No credit card required.
Every paid plan includes a 14-day money back guarantee. Works with any load board.