Stop Scrolling.
Start Earning.
TRU LOAD AI scores every available load against 8 factors and delivers your top 3 matches with plain-English reasoning. No more scrolling through hundreds of loads.
Try AI Matching FreeThe 8 Scoring Factors
Every load is scored from 0-100 across these dimensions. Here is what goes into your match score.
Deadhead Distance
Minimizes empty miles between your current location and the pickup. Every deadhead mile costs you money — AI keeps them low.
Rate Per Mile
Compares the offered rate against current market benchmarks for that lane, equipment type, and time of year.
HOS Compatibility
Ensures you can legally complete the run within your remaining drive time, including pickup/delivery windows.
Home Time Proximity
Scores loads that move you closer to your home base, especially when you are approaching your home time target.
Equipment Match
Matches load requirements (trailer type, weight, dimensions, temp control) to your exact equipment capabilities.
Shipper Reputation
Factors in the shipper/receiver facility ratings: average wait time, detention frequency, driver reviews, and payment history.
Chain Load Potential
Evaluates what loads are available at the delivery destination. A slightly lower-paying load to a hot market can earn you more overall.
Driver DNA Profile
Your personal preferences: preferred lanes, load types, schedule, minimum rate, and past behavior patterns.
Your Driver DNA Profile
TRU LOAD learns from every load you accept, decline, or search for. Over time, it builds a Driver DNA profile — your unique preferences, patterns, and priorities.
- Preferred lanes and regions
- Minimum acceptable rate per mile
- Home time schedule and priorities
- Load type preferences (reefer, flatbed, dry van)
- Maximum deadhead tolerance
- Shipper/receiver preferences
- Schedule patterns (weekday vs weekend)
- Seasonal preference shifts
Sample Driver DNA
Chain Load Intelligence
TRU LOAD does not just find your next load — it plans two moves ahead. Before you deliver, AI is already matching your next load from that destination.
Minimize Dead Miles
By pre-matching your next load, you spend less time empty and more time earning.
Maximize Revenue
Sometimes a lower-paying first load to a hot market nets you more money over two loads.
Get Home Faster
Chain load planning considers your home time goal — each load moves you strategically closer.
Earnings Goal Coaching
Set a weekly or monthly earnings goal. TRU LOAD AI actively coaches you toward it — suggesting loads, alerting you when you are falling behind, and celebrating when you hit it.
Weekly Goal Progress
$3,200 / $4,200
76% — 2 more loads to hit your goal by Friday
Let AI Find Your Best Loads
Stop scrolling through load boards. Let TRU LOAD AI deliver your top matches — personalized to you.
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